LO3: Create the media components for use in the planned campaign

PRINT

Poster:

The poster for my client will be used in many areas. Printed on A5, this poster will be stuck up in many busy areas, with lots of foot traffic. This means that a lot of people, potential customers, will hopefully see this poster and then want to visit Juno Books, and discover what they offer to their customers, and the manner in which they do so. For example, sticking the poster up on bulletin boards, notice boards around the city. My poster can also be used on the Clear Channel screens which can be seen in lots of areas with high foot traffic (e.g. shopping centers).

WEB

Vertical Web banner:

Both of my web banners will be used online, and as advertisements on other websites, for Juno Books. For example on websites that allow these web banners, including Mail Online. This will hopefully catch the attention of my target audience, due to the house style and branding established throughout the campaign. As well as the novels and genres featured on the web banner which will appeal to the target audience.

Horizontal Web banner:

AUDIO-VISUAL

Promotional video:

My AV product will be too be shown anywhere with high foot traffic, online. For example, as a YouTube advertisement, a TV advertisement, or just a general online advertisement as a pop up video on websites that allow advertisements.