For my campaign, I've chosen to do a print product, a video product and a web banner to advertise my client's business. I will be using their pre-defined house style (e.g. purple, yellow colour scheme, with yellow stars) to help complete this. Through communicating with them via email and in person, I was able to get a more clear idea of what they wanted, as they didn't have any clear ideas nor a brief for this campaign, so I experimented with a few options that used their house style before asking them for feedback. This enabled me to get to the conclusion that: they wanted me to use their established house style; with a focus on their bestsellers instead of the business itself; an overall simple and minimalistic design so as to not have it "a bit messy looking". However there were a few constraints with this campaign. The first one was that the shop had scaffolding infront of it, which limited my options as I originally wanted to have their building in the poster for brand recognition. The second constraint was that I wasn't able to properly open the books or use them, which limited my options too as this narrowed down the possible ideas for a video completely.
Firstly, I will be creating a print product for my cross media campaign, in the form of an A5 poster. After my initial meeting with Juno Books, they specifically requested this size of a print product, as it meant they could use it anywhere. This poster will have their logo, use their pre-defined house style and colour scheme, their location, as well as their opening times. This will allow audiences to get a feel for the brand, as well as a feel for the literature they sell, as I will also include their bestsellers.
I will also be producing a web banner for Juno Books. This will feature similar things as the poster, but will be in the format of either a 'skyscraper' (vertical) or a 'leaderboard' (horizontal) web banner. Specifically, I will include their logo, house style, website address as well their actual address, alongside other contact methods. For one of the web banners, I will include information on their book clubs and how to join too, as this will help attract an audience. I decided to make two web banners as this is what my client seemed to want, and enabled me to explore different options, whilst keeping my campaign consistent.
The final product I will be creating is an audio visual advertisement. This promotional video will include the different genres Juno Books offers, its bestsellers, and some of the book clubs Juno Books sports. I feel that this approach will help audiences feel more connected to this business, and thus want to support it, as the book clubs are built around the brands main ethos: celebrating feminist and queer literature (e.g. their "Queer bookclub", where they exclusively explore literature created by Queer voices). Exploring their bestsellers through this promotional video, it will be portrayed like a book opening, with the different bestsellers on each page of the video, with a page dedicated to the business at the start and end, for brand recognition and to ensure I correctly direct and attract an audience. This matches codes and conventions, as well as quite literally being thematically correct, due to it being a book opening. This will engage an audience and introduce them to what Juno Books actually is. Additionally, this idea for my video was altered significantly after talking to my client, due to the constraints available. This is due to the fact that my initial idea was a video compiled of a range of shots of the target audience reading the bestsellers in different, relatable locations. I thought that this would be an effective use of an advertising video, as it celebrated their target audience as well as However I wasn't allowed to open the books, so I decided to opt for a completely digital video. These factors all dictated and changed the media choices for my client, and how I met their needs.
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