LO2: Evidence of development of first campaign material (setting up photography, editing, design, revision, version control)

Development of my poster

I collected PNGs of the covers of my client's bestsellers of 2024, and transformed them all to be the same size, before inserting them onto an A5 Portrait canvas on Photoshop. Vertically, I put them in order and copied and pasted the entire column until it covered the page - moving them down one each time.

Using the pen tool, I lowered the opacity, sharpness whilst increasing the size massively. I then colour matched the purple to their logo, before adding it to the bottom and top of the page. This created a gradient-like effect, making the upcoming text I was adding, more legible.

I then inserted the PNG of my client's logo onto the canvas, altering it to fit the space.

 

After inserting their logo, I added some contact details to the bottom of the poster (matching common codes and conventions of posters). This included their actual address, and their social medias - X / Twitter, and Instagram. Next to the social medias, I added icons of each to ensure this poster is more cohesive and accessible to digital immigrants.

As final touches, I colour matched the yellow from their logo and made a line between their contact information to also make it more legible and cohesive. Also, using Adobe's QR code making website, I created one for their website. This is topical due to the prevelance of technological convergence, so most audiences (e.g. digital natives) would understand and expect there to be a QR code on a print product to take them to the same place online.

Version 1:

This was the very first version of a poster I created as sample materials for Juno Books. Prior to client meetings or feedback, I attempted to introduce the brand to the audience through the owners, to try and establish a personal connect or tie to the consumers. However, the poster as a whole was very simplistic and didn't massively introduce Juno Books itself as a book shop.

Version 2:  

Based on initial feedback / meetings with my client, I adjusted the poster created as sample material for my client. I tailored the poster to fit their needs more, focusing on their bestsellers to introduce the brand to the audience more. 

Version 3:

 

After sending the previous poster for client feedback, I had to alter it as they found the QR code sitting above the other images 'a bit messy looking'. So I attempted to make it more simplistic, as per their updated request.

Version 4:

I felt like this version was a lot more personal, and connected to my target audience better than the previous versions, due to including a photo of the storefront. This was a different rendition on my client's feedback of my poster feeling "a bit messy looking", so I completely stripped it down and used a new design. However due to constraints of the shop having scaffolding obstructing the outside of the shop, I had to use a pre-existing image from their website.